By using a blog to market anything with, it will be much less expensive than using the, adding blog to your website method. This is really because there are numbers of cost-free ones out there that you can use to add your sales blurbs on. Usually you will find that these free blogs are actually nearly as good as having a website that you would have to pay for.
Undoubtedly this is not the exact same as having your own website, but for a beginner a zero cost one will work OK until they get the hang of it. Anyway this content can all be moved at a later date onto your own personal web hosted sites.
All of these zero cost blogs are usually not all that customizable. For those who are not used to using HTML this is fine but you will see lots of similarities to everybody else who are using the same blog platforms. This is perfectly OK at the beginning; you can always make changes a bit later on once you have experienced some success.
Whether you are adding blog to your website or just building a blog and not to sure how to build it, there is help available with this first class set of free videos available at the
successful marketing videos website.